Your Product Description Template How to Write Converting Product Descriptions

If you want to run a successful e-commerce store, you have a lot of work to do. Youll need to design the store itself, drive traffic to it, and more. However, most importantly, you’ll have to convince visitors to actually convert. Knowing the right strategies and having a product description template, therefore, can come in handy.Once potential customers are on your website, its vital to do everything you can to convince them to make purchases. One of the best ways you can do this is by focusing on your product descriptions. By using the right formatting, language, keywords, and so on, you can create persuasive copy to encourage visitors to take the next step.In this post, we’ll explore several techniques for writing highly-converting product descriptions. Plus, we’ll share a product description template you can use to get started. Let’s take a look! To illustrate this point, let’s look at a few numbers from Salsifys report on digital consumer behav ior:87% of consumers feel that product descriptions are very or extremely important when making purchasing decisions.Detailed product descriptions is frequently rated in the top three influential factors (along with price and ratings/reviews).About 50% of customers have returned a product they purchased online that didn’t match its description.(Chart by Visualizer.)If you want to drive conversions on your e-commerce store, the key is to create detailed, accurate, and compelling descriptions (and if possible to use a product description template). Let’s talk about how to do so.Four tips for writing converting product descriptionsThe good news is that creating product descriptions to encourage sales isn’t difficult. All it takes is following a few basic guidelines. Below, we’ll take a look at the four most important strategies. After, we’ll provide you with a product description template you can use to get started.1. Provide detailed informationYouâ €™ll often hear about how internet users have short attention spans. This can make it tempting to include minimal information about each of your products, in the hopes of not scaring away potential customers. However, this approach can backfire.While people may indeed be impatient in some online situations, shopping isn’t one of them. 85% of online consumers conduct research before buying a product, and 87% are unlikely  to purchase from retailers that provide incomplete or inaccurate information.If you want to convince people to convert, therefore, you need to offer them all the details they’re looking for:This means:Providing the key facts about a product, such as size, color, material, and technical specifications.Highlighting all of the item’s features – what can it do, and how can it be used?Ensuring that everything on your product page is accurate.The more information a potential customer has about a particular product, the more confident they ’ll feel in hitting the â€Å"buy† button.2. Focus on the product’s benefitsWhile it’s important to provide lots of detailed information, this doesn’t mean your product descriptions have to be dry lists of facts. A product page should inform the consumer – but it should also be persuasive.This means you’ll want to create customer-centric product descriptions:People want to know whether what you’re offering can make their lives better. To do this, you can:Make the benefits of your product clear right away.Identify your target customers ‘pain points’ and respond to them. How will your product simplify a task, eliminate a frustration, or enable them to do something new?Don’t just guess what your customers want. Instead, do some research and create a detailed buyer persona.When putting your product descriptions together, you’ll want to front-load this information. Instead of starting by sharing the thread count for a set of bed sheets, explain how the customer will be able to enjoy a more restful night’s sleep. After selling them on the product’s key advantages, you can then get into the details.3. Use powerful wordsSo far, we’ve been talking about the content of your product descriptions. However, the ideas you share arent the entire story. The specific word choices you make matter just as much.Some words encourage people to buy, while others dont. If you want to sell more products, you’ll need to focus on using terminology that’s attention-grabbing, and persuasive:Some of the words you’ll want to incorporate  include:â€Å"You†. It’s important to talk about your product from the perspective of your customers. This way, you’ll make your product descriptions more personal.Sensory terms, such as â€Å"see†, â€Å"hear†, and â€Å"feel†. These words encourage your customers to imagine what it will be like to use your product.Positive ‘power words’, like â€Å"empower†, â€Å"effortless†, â€Å"striking†, and â€Å"delight†. These terms provoke emotions, grab attention, and make your descriptions stand out. Just be careful not to go overboard with these – and make sure your product can back up your claims.It’s also important that your product descriptions are written in an appropriate way for your audience. This means adopting a relevant tone and choice of words – whether youre lighthearted and funny, or professional and no-nonsense.4. Incorporate relevant keywordsOf course, we’d be remiss if we didn’t mention keywords. Incorporating keywords into your product descriptions has two primary benefits. First, it improves the Search Engine Optimization (SEO) of your product pages. About 69% of traffic to your e-commerce site is likely to come through Google, after all.In addition, keywords signal to potential customers that your product is relevant to their needs. If theyre searching for a particular term, and the same phrase appears in your product description, those customers can be more confident of the item matching what they’re looking for:To include keywords in your product descriptions, you’ll need to:Conduct keyword research, and identify phrases potential customers will use to search for products like yours.Select one or more primary keywords for each product (and be sure to include long-tail keywords).Keep these keywords at hand when writing your product description, and include them in multiple places throughout the text.To use keywords effectively, however, you’ll want to avoid over-stuffing your content with them. Its best to only include keywords when they’re relevant, and when they can be worked naturally into the text.A product description template to get you startedPutting these techniques into action can take some practice. To help you get s tarted, let’s check out a product description template you can use, based on the key tips we’ve discussed. Of course, feel free to tweak it as needed, to suit your store’s unique style and audience.Product title [Incorporate the primary product keyword.]Brief product description [1–3 sentences, in paragraph form. Explain the product’s benefits to the customer, and use powerful language.]Key Features:Feature #1 [Describe the feature and its advantages for the customer in 1–2 sentences. Include a primary or secondary keyword if relevant and natural.]Feature #2Feature #3Add as many features as neededProduct characteristics, variations, and specifications [This section will vary greatly depending on the product. Include as much detailed information as possible, and use lists and charts to make it easy to scan.]Call to Action [For example, a Buy Now  or Add to Cart  button. This should be clear and prominent.]Creating an effective product des cription doesn’t have to be hard. All it takes is incorporating the elements and strategies we’ve discussed, and keeping your ideal customer in mind at all times.How to increase your WooCommerce store’s sales even furtherThroughout this post, we’ve been talking about e-commerce stores in a general sense. Our advice and product description template can benefit your business no matter what platform you’re using.Of course, if you’re a WordPress user there’s a good chance your online shop is powered by WooCommerce. If so, we’d also encourage you to check out our own Revive Old Posts plugin: Revive Old Posts Auto Post to Social Media Author(s): revive.socialCurrent Version: 8.4.4Last Updated: October 3, 2019tweet-old-post.zip 78%Ratings 1,969,075Downloads WP 3.5+Requires This tool can be used effectively in combination with WooCommerce, in order to make your product descriptions more visible. By posting them to social media , you get them in front of more potential customers – thus maximizing their impact.You can even create multiple variations of your product descriptions and track which ones are most effective. This will enable you to create more highly-converting copy over time.Go to topConclusionThe goal of a successful product page is twofold. To start with, it needs to provide all the information consumers will need to make a purchasing decision. Plus, it should also be persuasive – making a strong case for buying the product through customer-focused copy and word choice.If you want to create highly-converting pages for your own store, you can use our product description template and remember to:Provide detailed information.Focus on the product’s benefits.Use powerful words.Incorporate relevant keywords.Do you have any questions about how to maximize sales in your e-commerce store, or how Revive Old Posts can help? Ask away in the comments section below! This product descript ion #template will have you writing high-converting #eCommerce copy in no time