Mass Marketing

By its nature , broadcast media was for a long watch a very viable lineage for merchandising . Bianco , et al (2004 ) reported that an advertiser in the 1960s could reach 80 of U .S . women by airing simultaneously on CBS , NBC and low rudiment a commercial spotHowever , the hegemony of tidy sum media in influencing consumers has diminished . course competition and technological advances have resulted in a diversify hand media environment . We have the giant star broadcast networks and a multitude of narrowcast cable TV displace . A Nielsen Media look into reported that the average U .S . dwelling receives 100 TV channel in 2004 comp ard to only 27 in 1994 (Bianco , et al 2004Traditional broadcast media is besides being alter by rude(a) media technologies . The internet has opened a new channel for marketing and is inc reasingly affecting advertise r chargeues traditional mass media . In fact , we now have an online version of intimately each television station news and magazineThe internet has also allowed a democratization of mass discourse Now , any soul tail send out his message by means of blogs , in-person websites and online forum . This in turn creates even to a greater extent niches that the mass marketer must consider and contend with .

for each one website can potentially promote or demote a consumer goodWhere the communication flow through traditional mass media channels was one-way , new media allowed moveivity . Readers or viewers can interact with the acknowledgment of inf! ormation being viewed . A blogger establishes a symmetric listening by addressing special interests . As with online forums , viewers are back up to respondCurrent technology now also allows the consumer to by-pass even the most targeted advertising that a marketer may summon up with . ain video recs are allowing consumers to watch a program when they requirement to . This has increased television viewing . query , however , shows that personal video recs were...If you want to get a full essay, rewrite it on our website: BestEssayCheap.com

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