Internet Technology, Marketing, and Security Assignment

Internet Technology, Marketing, and Security - Assignment Example1). The reasons that have been identified for the overwhelming popularity of SMM among melody argon as follows (1) Customer Interaction and Feedback. SMM offers opportunities for caper organizations to directly encourage feedback from customers and therefore enable them to address any weaknesses noted or areas for improvement. As emphasized by Hastings and Saperstein (2010), today, more than ever before, businesses set up not only listen to customers, they can invite customers to help shape the company activities. Customers have input on which products to develop with which features, how events should be planned, and what kind of significant dialogue theyd like to have (par. 5). This reason therefore assists business organizations in immediately determining the reaction of customers through solicitation of their feedback, which is one of the nearly beneficial uses and reasons for SMMs popularity. (2) Generate Traff ic to Social Networking Websites. According to Prince & Rodgers (2012), generating traffic to identified social networking sites is made possible through target customers sharing brand and highly relevant content with users who, in turn, pass your content to like-minded people theyre connected to (Prince & Rodgers, 2012, par. 1). ... Likewise, as noted there was 800% traffic set ahead to its websiteAdditionally, the number of live Tweeter feeds relating to the Pepsi Refresh Project being streamed across Google grew tremendously in a short time. This reason has been proven, therefore, to be effective in increasing target audience reach at a relatively short span of time and minimal expense compared to other advertisements or promotional campaigns. (3) To achieve the goal that the organization is targetting on a least cost yet greater target audience reach. As emphasized by (Prince & Rodgers (2012), a core objective of social media marketing or of a thought leadership campaign, for that matter is to gain mindshare. You want to be top-of-mind when potential clients or customers are interested in products or services you can deliver. You want to provide content your preferred audiences find so appealing and beneficial that theyre motivate to pass it on (par. 6). One of the goals of the SMM has been identified to generate interest in your offerings (Prince & Rodgers, 2012, par. 1). Through the use of this strategy, business organizations are able to achieve their organizational goals, as well as the objectives identified in the particular project or promotional campaign thus, increasing its popularity among business organizations. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. According to the Marketplace for Entrepreneurs (2012), there are seven benefits of SMM, to wit (1) increased customer acquisition (2) powerful word-of-mouth marketing (3) increased brand sentiency (4) customer retention (5) market researc h (6) keep an